comms · culture · wellbeing

where strategy meets soul

What If helps purpose-driven organisations shape cultures where people feel connected, valued, and inspired to do their best work.

A dark teal, arched sign with the text: "What if we opened the door to... clearer conversations. cultures people help shape. leadership that begins within." accompanied by a white-outlined teal circle with a white border.

We make transformation stick. When change initiatives keep failing, we design culture transformation that actually lands so your people engage, your managers have clarity, and your ROI improves.

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Discover our approach

You’ve heard this before

  • Illustration of a person lying in a hospital bed with a medical bandage on their arm, a battery icon above indicating low battery or energy level.

    "Here we go again"

    Your people are transformation-fatigued. They've seen the campaigns, the townhalls, the values rollouts that disappear after the deck.

  • A line drawing of a person holding their head with both hands, with question marks in speech bubbles on either side, and lines indicating confusion or frustration.

    "I don't know what to say"

    Your managers are caught between leadership messaging and team reality. They are tasked to cascade, but not equipped with context or confidence.

  • Line art icon of a hand placing a puzzle piece into a brain-shaped puzzle, with a magnifying glass showing a question mark.

    "It's not sticking"

    70% of change initiatives fail. Your strategy isn’t wrong, but there’s a gap between what leadership intends and what people experience which is costing you millions.

Explore our services

  • What if Mondays felt like possibility instead of dread?

  • What if culture became your competitive advantage?

  • What if clarity, connection, and care weren’t aspirational, but operational?

Imagine what if…

That's the shift we design.

Discover how

Real transformations. Real results.

  • Icon of a paintbrush drawing a heart with a sparking effect on a board with a molecular structure

    M&A Culture Co-Creation

    - Retention improved across both organisations
    - Still referenced 6 years later
    - "This wasn't done to us, we built this together"

  • People Experience Blueprint

    - 81% countries reached measurable milestones
    - 22% retention improvement
    - From awareness to measurable behavior change

  • Icon depicting a light bulb above three people representing ideas or teamwork.

    Next-Gen Leadership Connection

    - Leaders: "The graduates see what we're missing"
    - Event with 80+ graduates became legendary
    - Cohort built bonds that transcended geography

Read our case studies

When to reach out

  • Going through M&A or major restructuring

  • Rolling out new values (worried they won't stick)

  • Seeing cynicism in response to transformation

  • Losing high performers despite competitive pay

  • Managers struggling to cascade strategy

  • Teams feeling disconnected after rapid growth

If this sounds familiar, let’s talk.

Book a free consultation
Explore our services
A young woman with black hair, wearing a black t-shirt, a necklace, and a tattoo on her left arm, smiling at the camera.

At the heart of it all, we craft experiences that strengthen culture from the inside out, making people feel seen, heard, and part of something bigger than themselves.

Somiya Mehta

Founder and CEO, What If

What people say

  • I've loved working alongside Somiya at Kent for over 3 years. Her previous HR experience, and true talent for employee communications and change, has been instrumental in bringing to life our ambitions to reimagine what great work looks like, for a hugely diverse global work audience. Unafraid to bring her own ideas and perspective to the table, she's a true collaboration partner, and our ideas and projects have been stronger as a result of this. I wouldn't hesitate to recommend her wholeheartedly!

    Karen Blanc
    VP - People Development and Inclusion & Belonging, Kent

  • It's been an absolute pleasure and inspiration to watch your journey and growth to the badass specialist you are. There is so much we could not have done without you. Your dedication, enthusiasm, and commitment to excellence inspire us all. A heartfelt thank you from me for being the teammate who always brings your fullest self and showing the rest of us how it should be done.

    Mandy McDermott
    Director, Internal Communications, Kent

  • We were delighted to have Somiya manage and deliver one of our recent corporate events at Kent. From the initial planning stages right through to execution on the day, she demonstrated professionalism, creativity, and absolute attention to detail.

    The event was seamless, everything ran to time, the atmosphere was engaging, and the experience for our guests was exceptional. What really stood out was her ability to understand our values and bring them to life in a way that felt authentic and impactful.

    Her passion and expertise ensured the event was not just successful but truly memorable. We would not hesitate to recommend Somiya for any high-level corporate event.

    Angi Russell
    Corporate Recruitment Manager, Culture Council, Kent

  • ’ve had the pleasure of working with Somiya since I joined Kent, and it’s been incredible to see her grow into a communications partner who quite literally brings our vision to life, like magic! ✨

    Somiya has an exceptional ability to translate ideas into engaging, creative, and meaningful communications. She’s responsive, thoughtful, and brings a calm, collaborative approach that makes working with her such a pleasure. Her creative energy, professionalism, and can-do attitude have made a real impact across the business.

    She’ll be greatly missed, but I have no doubt she’ll continue to be a positive force and bring her unique spark wherever she goes.

    Priscilla Coen
    Senior People & Culture Manager, Kent

  • Kudos for the selection, design, customization and excellent implementation of our new Wow Moments Program. This is a game changer for Kent and reinforcing our Belief of being Fanatical about Performance and creating a culture of celebration and appreciation. Thank you for this great work.

    Sharon Paul
    Chief People Officer, Kent

Imagine what if…

"I hate Mondays" becomes "I'm curious what this week brings."

The room feels calm.
People are present. Ideas flow easily.
There’s honesty without tension, curiosity without fear.
It feels like breathing space, where clarity and connection meet.

This is what transformation feels like when done right. A practice. A rhythm. A way of being.

Are you ready to open the door?

Get in touch