Privacy Policy

Last Updated: 16 November 2025

What If FZE LTD ("What If," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website imaginewhatif.ae (the "Website") or engage with our services.

Please read this Privacy Policy carefully. By using our Website, you consent to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide to us, including:

Contact Information:

  • Name

  • Email address

  • Phone number

  • Company name

  • Job title

  • LinkedIn profile (if provided)

Booking Information:

  • Scheduling details when you book a discovery call

  • Preferences and availability

Inquiry Information:

  • Any information you provide when you contact us via email or contact forms

  • Questions, feedback, or requests for services

Service Engagement Information:

  • Information shared during discovery calls, consultations, and service delivery

  • Organisational information relevant to our consulting work

  • Survey responses and feedback during engagements

1.2 Information Automatically Collected

When you visit our Website, we may automatically collect certain information, including:

Technical Information:

  • IP address

  • Browser type and version

  • Operating system

  • Device information

  • Pages visited and time spent on pages

  • Referring website addresses

  • Date and time of visit

Cookies and Tracking Technologies:

  • We may use cookies and similar tracking technologies to enhance your experience on our Website

  • You can control cookie preferences through your browser settings

Analytics:

  • We may use Google Analytics or similar services to understand how visitors use our Website

  • This helps us improve the user experience and content

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery

  • To provide, operate, and maintain our consulting services

  • To communicate with you about services, projects, and engagements

  • To respond to your inquiries and provide customer support

  • To schedule and conduct discovery calls and meetings

2.2 Business Operations

  • To understand and analyse how you use our Website

  • To improve, personalise, and expand our services

  • To develop new offerings and methodologies

  • For internal record keeping and business analytics

2.3 Marketing and Communications

  • To send you information about our services, insights, and thought leadership (with your consent)

  • To send newsletters or updates about What If (you may opt out at any time)

  • To inform you about events, webinars, or resources that may interest you

2.4 Legal and Safety

  • To comply with legal obligations

  • To protect our rights, property, and safety, and that of our clients and others

  • To enforce our Terms of Use and other agreements

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information in the following circumstances:

3.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

  • Website hosting: Squarespace (website platform)

  • Scheduling: Calendly (appointment booking)

  • Analytics: Google Analytics (website usage analysis)

  • Email communications: [Your email service provider, if applicable]

  • Payment processing: [If you add payment processing later]

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If What If is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Website of any change in ownership or use of your personal information.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Court orders or legal processes

  • Requests from government authorities

  • Protection of our legal rights or those of others

  • Prevention of fraud or illegal activities

3.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

4. Client Confidentiality

We treat all client engagements with strict confidentiality:

  • We do not publicly disclose client names without express written permission

  • Case studies are anonymised unless we have your approval to identify your organisation

  • All project details, proprietary information, and organisational data shared during engagements are kept confidential

  • We will never share your information with competitors or use it for purposes outside our engagement

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

  • Contact information from inquiries: 2 years (unless you request deletion sooner)

  • Client project information: 7 years (for business records and potential future engagements)

  • Website analytics: Typically retained for 2 years

  • Marketing communications data: Until you unsubscribe or request deletion

After the retention period, we will securely delete or anonymise your information.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Correction

  • You have the right to access the personal information we hold about you

  • You can request corrections to any inaccurate or incomplete information

6.2 Deletion

  • You can request deletion of your personal information, subject to legal and contractual obligations

6.3 Opt-Out

  • You can opt out of marketing communications at any time by:

6.4 Data Portability

  • You can request a copy of your personal information in a structured, commonly used format

6.5 Withdraw Consent

  • If we're processing your information based on consent, you can withdraw that consent at any time

6.6 Cookies

  • You can manage cookie preferences through your browser settings

  • Note that disabling cookies may affect Website functionality

To exercise any of these rights, please contact us at hello@imaginewhatif.ae

We will respond to your request within 30 days.

7. International Data Transfers

What If is based in the United Arab Emirates. If you are accessing our Website from outside the UAE, please be aware that your information may be transferred to, stored, and processed in the UAE.

By using our Website or services, you consent to the transfer of your information to the UAE and other countries where we operate, which may have different data protection laws than your country of residence.

For clients in the European Union, we ensure appropriate safeguards are in place for international data transfers in compliance with GDPR requirements.

8. Children's Privacy

Our Website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

9. Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorised access, use, or disclosure.

Security measures include:

  • Secure data storage

  • Encrypted communications

  • Limited access to personal information (only employees who need it)

  • Regular security assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Third-Party Websites

Our Website may contain links to third-party websites (such as LinkedIn, Calendly, or other resources). We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

Third-Party Services We Use:

11. GDPR Compliance (For EU Residents)

If you are a resident of the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing: We process your personal information based on:

  • Consent: When you provide explicit consent (e.g., for marketing communications)

  • Contract: When necessary to fulfill a service agreement with you

  • Legitimate Interests: For business operations, fraud prevention, and improving our services

  • Legal Obligations: When required by law

Your GDPR Rights:

  • Right to access your data

  • Right to rectification (correction)

  • Right to erasure ("right to be forgotten")

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing

  • Right to lodge a complaint with a supervisory authority

To exercise these rights, contact us at hello@imaginewhatif.ae

12. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: What personal information we collect, use, disclose, or sell

  • Right to Delete: Request deletion of your personal information

  • Right to Opt-Out: Opt out of the sale of personal information (Note: We do not sell personal information)

  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at hello@imaginewhatif.ae

13. Cookies Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us understand how you use our Website and improve your experience.

Types of Cookies We Use:

Essential Cookies:

  • Required for the Website to function properly

  • Cannot be disabled without affecting site functionality

Analytics Cookies:

  • Help us understand how visitors interact with our Website

  • Used to improve content and user experience

  • Example: Google Analytics (if implemented)

Functional Cookies:

  • Remember your preferences (e.g., language, region)

  • Enhance your experience on the Website

Marketing Cookies (if applicable):

  • Track your visits across websites

  • Used to deliver relevant content and advertisements

Managing Cookies:

You can control cookies through your browser settings:

  • Most browsers allow you to refuse or delete cookies

  • Disabling cookies may affect Website functionality

For more information about cookies, visit www.allaboutcookies.org

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will notify you of any material changes by:

  • Updating the "Last Updated" date at the top of this policy

  • Posting a prominent notice on our Website

  • Sending an email notification (if you've provided your email address)

Your continued use of our Website after changes are posted constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

What If FZE LTD
Email: hello@imaginewhatif.ae
Website: imaginewhatif.ae
Location: Ajman, United Arab Emirates

For Privacy-Related Inquiries: Email: hello@imaginewhatif.ae
Subject Line: "Privacy Inquiry"

We will respond to your inquiry within 30 days.

16. Consent

By using our Website, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Website or provide us with any personal information.

END OF PRIVACY POLICY