About

"I've seen what's possible when culture is done right. And I've seen the cost when it's not. Too many people spend their careers in cultures that drain them instead of energise them. I'm here to change that."

A young woman with long black hair, smiling, wearing a black t-shirt, multiple bracelets, a gold necklace, and displaying tattoos on her left arm, standing indoors with greenery and a modern background.

Hi, I'm Somiya. Founder of What If.

I've spent over a decade inside organisations. And in that time I've been in a lot of rooms.

Most of them felt like this: people being careful. Saying the right things. Performing alignment they didn't quite feel. The real conversation happening later: in the corridor, in the car park, in the WhatsApp group after the meeting ended.

But some rooms felt completely different.

I've sat in rooms where people looked each other in the eye, really looked, and talked honestly about the future of their company. About the culture they wanted to live now, not in three years. Where the tough conversations finally happened. Not me vs you. Us vs the problem.

Those rooms changed things. I watched culture become a competitive advantage in a conservative industry. I saw collective intelligence get unlocked that no leadership team could have generated alone. I saw people leave changed.

That's what What If exists to create.

I founded it because I couldn't stop thinking about the difference between those two kinds of rooms. And because too many people spend their careers in organisations that never quite get there, all but because nobody ever built the conditions for it.

That's what we do. We build the conditions.

Through retreats that go somewhere real. Diagnostics that tell the truth. And facilitation that trusts your people to have the answers, because they do.

Somiya holds CIPR and CIPD certifications and is a certified 500-hour yoga teacher trained in Rishikesh, India: a practice that informs not just how she teaches, but how she listens, holds space, and shows up in every room she works in.

“Not me vs you.

Us vs the problem.”

What we believe…

  • Culture is your competitive advantage

  • The real work happens before the offsite

  • Solutions that come from within stick

  • Belonging should be measurable, not just felt

  • Presence and rigour aren't opposites - they're partners

Let's start with a simple question: What if?