With roots in psychology, HR, and internal communications, my work has always centered on people: how they think, feel, and find meaning at work. Over the years, I've led communications and culture projects across change moments, from mergers to wellbeing movements, with one goal: to make the complex simple, and the human visible.

I've heard "I hate Mondays" a lot in my circles, but I couldn't relate. I've been lucky to work with brave leaders who create psychologically safe spaces, who show vulnerability and authenticity. I've experienced firsthand what great workplace culture looks like, organisations that genuinely care about their people.

Now, I bring that experience to help other organisations break free. That's where What If began: as a question, and a quiet act of rebellion against cultures that drain people instead of energising them.

Somewhere along the way, I found yoga. It taught me how to lead from within, to slow down, listen, and create space for what matters. Today, whether I'm working with stakeholders or facilitating a retreat, my focus is the same: helping people find clarity, connection, and courage in moments of change.

This work isn't for everyone, but it's for those who want to do things differently. Those who believe culture can be rewritten, and who are ready to begin with one simple question: What if?